We Offer Apple Search Ads Management Services Tailored To Your Budget
Our Strategy Is Simple: “Maximizing App Installs While Minimizing Costs”
In a time when marketing costs are on the rise, our primary objective is to ensure your iOS app achieves the highest number of installations while maintaining the lowest possible expenses. This effectively maximizes the value of your allocated advertising budget.
To achieve this goal, we concentrate not only on identifying the most effective keywords for conversion but also on optimizing your app listing, which includes your app's title, subtitle, icon, and screenshots.
In addition to this, we place a heavy emphasis on guiding users through a strategic sales funnel as soon as they open your app. This is to maximize the number of users who make in-app purchases by presenting them with the most effective sales text, pricing, and promotions tailored to your niche. Even for users who initially decline our offers, we employ strategies to re-engage them and motivate them to convert down the line.
This overall approach guarantees that your app excels at converting users, seamlessly guiding them from initially tapping on your app's listing to completing the installation process and ultimately making a purchase.
By doing so, we not only enhance your app's profitability but also efficiently manage your advertising expenses, giving you the best return on investment.
Unfortunately, due to the limitations in customizing campaign settings for Android apps, we do not currently provide advertising campaign management services for Android apps.
Industry Advertising Averages
Industry Standard Cost To Acquire New Users For IOS Applications
Source “SplitMetrics” The largest mobile analytics company.
Legend
CPT = Average cost per tap on app store listing.
CPA = Average cost to acquire a new app installation.
CR = Conversion rate, the percentage of users who install an app after tapping it.
Industry Standard Conversion Rate For IOS App Installation Campaigns
Source “App Masters” The largest online community for mobile application developers.
Legend
Discovery = Ad campaigns that discover new keywords for your app.
Exact Match = Users who search for the exact keywords you have specified, generally in your app’s title.
Broad = User searches for apps that are related to your app’s keywords, including variations, synonyms, and relevant terms.
Search Match = Apple's algorithm automatically matches your app to relevant search queries based on your app's metadata and other factors.
Brand = Users who search specifically for your app’s brand name.
Our Advertising Results
Case #1—“Empire VPN” App With A Significant Amount Of Search Traffic
Campaign Type: Broad, Search Match
Industry Average Conversion Rate (CR): 20-35%
Category: Productivity
Industry Average Cost Per Tap (CPT): $1.10
Industry Average Cost Per Acquisition (CPA): $1.84
Month 1 Results: CR = 62.92% CPT = $0.28 CPA = $0.45
Month 2 Results: CR = 66.14% CPT = $0.34 CPA = $0.51
Month 3 Results: CR = 68.7% CPT = $0.32 CPA = $0.47
Case #1 Summary
Empire VPN is an app that attracts a substantial number of users actively searching for similar apps. From the very first month, we achieved exceptional results, surpassing industry standards. Our conversion rate exceeded the average by over 30%, while the cost per new user acquisition was nearly 75% lower than the industry average.
In the subsequent months, we strategically raised our bidding on keywords to drive more installations. Despite the slight increase in the cost per tap and cost per acquisition, we achieved a higher conversion rate with more installations.
These outcomes demonstrate our ability to leverage the immense search volume and deliver outstanding results, resulting in significant monthly savings for you.
Case #2—“Real Estate Agent & Escrow Pro” Niche App With Little To No Search Traffic
Campaign Type: Broad, Search Match
Industry Average Conversion Rate (CR): 20-35%
Category: Business
Industry Average Cost Per Tap (CPT): $1.69
Industry Average Cost Per Acquisition (CPA): $2.57
Month 1 Results: CR = 25.38% CPT = $0.75 CPA = $2.96
Month 2 Results: CR = 29.07% CPT = $0.94 CPA = $3.24
Month 3 Results: CR = 34.25% CPT = $0.98 CPA = $2.86
Case #2 Summary
Real Estate Agent & Escrow Pro is a new concept catering exclusively to a niche audience of real estate agents, with limited search volume. Despite these challenges, we achieved remarkable results within the first three months. In month 1, we attained a conversion rate that aligned with the lower end of industry averages, and by month 3, we exceeded the higher end of the spectrum, surpassing expectations.
To drive further installations, we strategically increased keyword bids in months 2 and 3. Although the cost per tap (CPT) and cost per acquisition (CPA) experienced a marginal increase compared to month 1, it is worth noting that by the end of month 3, the cost to acquire a new user was even lower than in month 1, thanks to the improved conversion rate.
These outcomes highlight our adaptability and versatility, even when developing and managing a niche-specific app. Despite the initial challenges, we showcased our ability to deliver results that align with or exceed industry standards.
